TikTok Star Gunned Down on Livestream After Chilling Warning (Video)

Mexican beauty influencer Valeria Márquez was shot and killed in cold blood while livestreaming from a salon, just moments after expressing fear that suspicious men were targeting her.

The 23-year-old TikTok star, who had racked up over 113,000 followers, was broadcasting live to her fans from a beauty salon in Jalisco, a cartel-dominated region in western Mexico, when a masked gunman stormed in and shot her in the head and chest. The horrifying moment was captured on her livestream before the screen cut to black.

Just before her death, Márquez appeared visibly shaken on camera. She warned viewers about two men who had come to the salon earlier in the day claiming they had a “very expensive” gift for her. “Maybe they were going to kill me,” she said. “Were they going to come and take me away, or what? I’m worried.”

She was right to be.

The men returned. Viewers heard someone say, “Hey, Vale?” before Márquez nervously answered, “Yes,” and muted the livestream. Seconds later, shots rang out. Her phone appeared to be picked up by someone else, their face briefly flashing on-screen before the feed ended.

The attack is being investigated as femicide—a gender-based crime—by authorities who believe it was a hit job. Officials said the masked shooter arrived on a motorbike with an accomplice, asked specifically if Márquez was present, and then opened fire.

“The aggressor asked if the victim was there. So it appears he didn’t know her personally,” said Denis Rodríguez, a spokesperson for the Jalisco State Prosecutor’s Office. “That points to this being a paid hit.”

Before the shots were fired, Márquez had been handed a Starbucks bag and a stuffed animal during the livestream—gifts that may have been part of the ploy to get close to her.

Jalisco, where the attack took place, is a known stronghold of the Jalisco New Generation Cartel, one of Mexico’s most violent criminal groups. The cartel is known for its use of motorcycle-riding hitmen known as sicarios. Officials are also looking into whether Márquez’s killing is connected to the assassination of a former congressman in the same city just hours earlier—also carried out by two men on a motorcycle.

President Claudia Sheinbaum addressed the nation on Thursday, offering condolences to Márquez’s family. “We are working to find those responsible and determine the motive,” she said.

Márquez’s funeral was held Thursday, as fans mourned online and violence against women in Mexico once again took center stage. The state of Jalisco has already recorded over 900 homicides since Sheinbaum took office in late 2024.

This killing wasn’t random. It was a calculated, public execution in a country where social media fame can now carry deadly consequences.